Animated Explainer Videos Create An Impact. Here’s Why.

It is a known fact that one of the most effective tools of marketing to attract new customers and retain old ones is to keep them engaged. What is a better way to achieve that than interesting videos? One such kind of a video that is effective in keeping the user engaged is an animated explainer video where a person/s usually explains and demonstrates the product and its functions to help the person watching understand the product better.

Such videos are clear, concise and directly tell the message the brand is trying to communicate to its audience. Thus it serves as a good marketing tool for prospective customers.

Let me highlight a few reasons why creating an Animated Explainer Video will be good to reach out to an audience and should be on one of the top five list of things to do when you launch a product.

The Personality of a brand is highlighted through such videos. Humans are visual creatures and they like to associate a face with a name or what they are hearing about so help them to relate to it. This is especially in the case o online businesses where the trust issues are low with the audience. With videos such as these, the audience can associate and trust the brand and understand a little more about the brand than it could without the video. They create a virtual connection with the video which adds more credibility to the product.

A vast number of Surveys and studies have shown that people prefer watching videos over reading a text and that the retaining power is much over through a video. When the concept of a video touches the emotional side of the customer, it is much more effective than a mundane video or text. For this, professional script writers are required who can put the concept on paper to be made into videos.

According to few surveys, visitors spend 100% of their time watching videos on web.

59% senior executives choose video over text.90% users watch online videos.Videos account for 52% of mobile traffic.

Videos help in Brand Building which proves to be profitable for the business. It helps in promoting the brand. The vibrant colors and characters in the video help the audience associate  to them to the product and thus helps in positioning of the brand. It creates a true personal brand which increase sale and turns customer faithful in the process.

The already existing videos are one of the ways of presenting a successful pitch. These videos can be showed to the person concerned which explains in a better way the workings and thus helps in selling the product. Thus it is an effective tool when it comes to pitching.

An increased interest is observed from the audience who prefer watching videos over reading texts. Social media can be used heavily in that favor to promote videos to get traction. According to C100, 50%population will watch online videos this year.

Animated videos encourage better ranking which is due to the Google algorithms. Google analyses the amount of time a user stays put on a website and decides its rankings accordingly. An engaging and a powerful video will keep the audience on the website for a required amount of time thus improving Google ranking of the company. Most websites are not as interesting as they could be. Thus adding an animated video could help In keeping the audience engaged because we do not want to scare the customer away with the mundane website experience. According to a study, an average person takes one minute to decide whether to purchase online or not. Such videos can help with the decision.

Going viral is a potential of such videos. Viral videos have become a trend with online marketing and everyone is trying to make the videos go viral. By creating an interesting conceptual video, chances are your video may go viral.

So the next time you are considering marketing tools for your product, make sure to add a video to the list.