Animated Explainer Videos: The New Marketing Tool




Animated explainer videos are short engaging videos meant for both online and offline audiences. These videos normally explain what a company or a person do. What are the products and services, etc. with the advent of technology, many companies are now opting for explainer videos to communicate various messages regarding the company and its people. This helps them to increase sales and build their brand. These videos can be used for TV commercials as well.
Animated explainer videos boost the sales, return on investments and build the brand image even stronger.

The process of developing Animated Videos

There are various stages which are to be completed before getting a suitable result. First and foremost is the script, the producers or the script writers first come up with a convertible video script which is developed and written by a copywriter. The video script should be of approximately 150-200 words, having all the important message and information. Making a one to two minutes video would be enough. The script should be engaging and entertaining.

Once your script is well crafted. Then one must look for voice over artists to complete the essence of the Animated Explainer Videos. The voice over should be done by a professional artist to ensure that the quality of the explainer video is maintained.

After getting the voice over ready. The next step involves creating a story board, depicting how the video will look. In this phase, a professional storyboard artist is hired to illustrate the video. It brings the script to life.

Once, all the pre-production work is done, i.e. scripting, voice overs, story boarding and approvals from the client the final stage i.e. the final production of the video is initiated. This stage involves, animating the video to and match it to the voice over. Keeping the main message and agenda of the script in mind the Animator develops the animated explainer video around it.

After the final video production in all correct formats are prepared, the video is good to post on any social media or TV channels for the viewers to see and enjoy the video.

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